Ecommerce shipping has quickly grown to become a mainstay of the shipping carrier world. UPS, for example, is the largest carrier, and also is one of the largest companies in the world, shipping an estimated 500 billion packages over each holiday season. In a given year, the company can deliver as many as 1 trillion packages, to give you some scope on just how large a behemoth this carrier has become.
With a variety of different carriers, ecommerce shipping options, discount methods and packaging/fulfillment protocols that you can use with your ecommerce store, how you choose to ship matters greatly. It can mean the difference between winning over more customers or seeing them flock to your competitor’s store. We’ll deliver five simple methods in this ecommerce shipping guide that you can use to improve your process so that you’re store us supercharged for conversions.
Expedite Checkout
Be sure that you make it easy for customers to checkout from your online store. This means that you make checkout as fast and simple a process as possible with guest checkout options available for an even faster checkout. Studies have found that customers want as few clicks as possible to make a purchase.
Accept Multiple Payments
Do not limit your sales to just a few payment methods. Instead, tell every customer that their money is just as good with you. Even if you pay some higher processing fees on certain cards, look at it in this respect. Would you rather take a sale and pay a slightly larger fee to accept that sale or just miss out on the sale altogether? The answer is simple for this one.
Create Synergy With Your Fulfillment Department
One of the best ways to create synergy with your fulfillment department is by onboarding your laborers with an efficient and user-friendly ecommerce shipping software solution. With a variety of software providers out there all offering similar services, here are a few features that you should look for during your search.
- Free trial usage period.
- Integration to all the ecommerce methods you are using.
- Multicarrier support for all major carriers.
- Ability to generate postage and print shipping labels.
- USB scale support.
- Thermal and inkjet printer support.
- Excellent customer support.
- Auto-order importing and editing.
- Automated store and customer updates.
- Secure cloud storage of all files, preferences and settings.
Offer Hassle-Free Returns
One last bit of parting advice is to consider looking at your returns policy and revamping it to better meet your customers’ needs. Given that the average industry standard is 30-days, and that 90% of customers want easy, hassle-free returns, you should consider molding your policy to be reflective of these. Bear in mind that customers make a buying decision in seconds, and that 80% of them consider your returns policy in the process. Simply put, easy returns mean you win more customers and get more sales.